Effective physician marketing to us is like a boomerang—-we want every physician office referral to be so successful they want to send successive patients to your facility-every time. When a new office sends their second patient to you, we feel jubilant. Their expectations have been met!! We demonstrate our appreciation to the referring office by a personal visit. We say “Thank You, and what can we do to better serve you.”
King’s physician marketing persons placed in your market are very happy with the first order, but the entire organization is pleased by second and successive referrals. Our hospital clients expect continuous referrals from all their physician practices. Our primary task-secure the first referral and then insure their subsequent patients get referred to your facility. It takes training and experience to understand physician’s expectations. King’s has paid the price in over 200 hospital markets to learn this art-to understand what is important to physicians.
With King’s, our hospital customers set the objectives and priorities. We develop and execute the plans aimed at achieving them. Our research and market development staff interview key personnel in your facility, asking the question, “What part of your work assignment helps bring the customer back.” We need to “know” how your people think.
Our market analysis and this “first hand” physician and staff information guides King’s to new or improved service strategies. Yet, before we implement any new process or strategy we ask key personnel three critical questions;
1. “Will this step (new idea or process) bring the customer back?”
2. “Can you measure the results of taking this action?” We know that “measured processes attain results.”
3. “Should we do this even if it is not quantifiable?” This measures the staff enthusiasm for change.
King’s will receive far more information in these face-to-face interviews than can be found in volumes of statistics. We attain deep and rich information. We will communicate back to you;
- The physicians mood regarding the hospital’s personnel and its services
- Sensitive process or personnel criticisms that are never revealed to hospital employees
- Ideas about how the hospital can improve physician relationships
There is no substitute for being there…. it is what we do! King’s candid interviews are the only way to get a “feel” for your physician’s attitudes and what they expect and desire from the hospital. Most important of all, King’s continuously delivers comprehensive “verbatim feedback” to you in the form of “actionable information and proven recommendations.”