Hospital Market Share Investment Strategy
In competitive markets, hospital executives fight to increase physician referrals and add incremental patients. Growing current market share is a continuing battle. Hospital staff is reaching for solutions such as marketing campaigns, e-newsletters, and web site search engine optimization plans. Some continue to use health screening, health fair exhibits and, of course, the annual golf outing to increase revenue…but, is it working?
King’s increases hospital market shares the hard way. Since 1981, in over 200 markets, Kings has proven the most powerful way to acquire patients is to meet face-to-face with referring physicians. King’s skilled field personnel present meaningful reasons… in physician’s offices… as to why your hospital services are best for their individual practice of medicine. Frankly, we have yet to find a referral strategy that can regularly provide the results that “King’s Feet on the Street” creates.
King’s radiology department assessment, created through the eyes of referring physicians, reveals their unvarnished objections. King’s identifies the problems… then provides and implements solutions—- results-generating solutions, proven at other King’s hospital clients. Hospital executives and staff, physicians as well as patients win when investments are made to improve radiology department management and patient experiences.
When you partner with King’s to improve the hospital revenue and quality of care, we facilitate and market these meaningful improvements. Physicians and their staffs appreciate the newly implemented processes and then they “move on to your side” with their referrals. Once they are “on the hospitals side,” physician relationships improve and revenue grows
Shared solutions begin with “King’s Feet on the Street.” Investing in shared solutions with King’s may be the best revenue growth investment!
