Radiology can be a crown jewel for any hospital.  It can be a significant revenue generator and it can also represent the hospital’s most advanced technology, often the key to the facilities community image and healthcare leadership.  While Radiology can be the cornerstone of opportunity, it can also be the most difficult department to manage.  

Beginning in 1990, King’s has owned and operated diagnostic imaging businesses in hospitals and outpatient centers.  We consider it our core business. King’s Medical has built an entire company around the principles and processes learned from experience in over 200 markets with both hospitals and outpatient centers.  Aligning referring physicians, radiologists, hospital administrators, and the radiology staff to improve patient outcomes is challenging.

King’s has been successful due four proven and unique programs that dramatically improve;

1. Referral target marketing and education

2. Physician, radiologists and administration relationships                    

3. Staffing and operations

4. Patient satisfaction

King’s proprietary physician management software tracks individual physician referrals and total referrals from each office. King’s marketers input verbatim interview data into the software each day from referring office personnel and physicians. This data, accessible to hospital executives, is the source of constant feedback regarding referring physicians, radiologists and daily marketing activity.

With King’s proprietary benchmark data, hospital executives are able to see typical volumes by specialty from other King’s sites compared to current volumes from their medical staff.  This benchmark data by specialty identifies physicians that do not refer, and those who do not refer for specific indications.

King’s frequent physician and staff educational visits increases referrals and where applicable, we continually seek scans for specific indications.  Breast MRI is an example. Now recognized by NCS as appropriate for millions of women, King’s introduces breast radiology specifically breast cancer MRI (BMRI) to hospital physicians and ultimately to all women in the hospitals target markets.  King’s will survey oncologists and tumor board participants and identify a breast imaging champion from the medical staff. Often King’s invites outside experts (from other King’s hospital partners) to explain the benefits of beginning a BMRI program. King’s will complete the program by supplying breast MRI-trained radiologists as needed, train technologists and then introduce the program with marketing campaigns to referring physicians and to women throughout the hospitals marketing area.

The four distinct programs noted above are measureable and sustainable, and reasons King’s is capable of managing radiology departments to optimize profits, physicians referrals and patient satisfaction.

In competitive markets, hospital executives fight to increase physician referrals and add incremental patients. Growing current market share is a continuing battle. Hospital staff is reaching for solutions such as marketing campaigns, e-newsletters, and web site search engine optimization plans. Some continue to use health screening, health fair exhibits and, of course, the annual golf outing to increase revenue…but, is it working?

King’s increases hospital market shares the hard way.  Since 1981, in over 200 markets, Kings has proven the most powerful way to acquire patients is to meet face-to-face with referring physicians. King’s skilled field personnel present meaningful reasons… in physician’s offices… as to why your hospital services are best for their individual practice of medicine. Frankly, we have yet to find a referral strategy that can regularly provide the results that  “King’s Feet on the Street”  creates.

King’s radiology department assessment, created through the eyes of referring physicians, reveals their unvarnished objections. King’s identifies the problems… then provides and implements solutions—- results-generating solutions, proven at other King’s hospital clients.  Hospital executives and staff, physicians as well as patients win when investments are made to improve radiology department management and patient experiences.

When you partner with King’s to improve the hospital revenue and quality of care, we facilitate and market these meaningful improvements. Physicians and their staffs appreciate the newly implemented processes and then they “move on to your side” with their referrals.   Once they are “on the hospitals side,” physician relationships improve and revenue grows

Shared solutions begin with “King’s Feet on the Street.”  Investing in shared solutions with King’s may be the best revenue growth investment!

This website will include information on hospital outsourcing, physician management, MRI center and hospital management. Check back soon for more information on Kings Medical Group.